Aspiring Authors – Product Review Guidelines

October 27, 2008
Tags: Wholesale Chess News

This is a continuation of information set forth in the We Need Authors post.  Read on:

WHO AM I WRITING TO?
Members and customers of Wholesale Chess – online shoppers mainly from the United States and Canada, but also from around the world. They are looking for a product to purchase, and are reading your article because they know very little about the product, or are seeking an honest second opinion.

PRODUCT REVIEW GUIDELINES

Product Review Purpose
-Inform and entertain the reader,
-Explain what the product is, how it is used/played,
-Includes both pros and cons of product, and
-Suggests if the product is of good value, and for whom.

In short, the review is meant to help a customer decide whether or not the product is right for them. These articles will be posted on this blog for customers to read.

A Few Suggestions
-Product idea must be approved before article submission.
-You must have actually played/used the product in order to review it!
-Content should be original and unique.
-DON’T include: strategies (submit as a strategy article), extreme opinions (I hate this chess set)
(quick note-if you have strong feelings against a product, feel free to review it on the product page at the store).
-Personal Photos or accompanying images are appreciated.

Samples of Good Product Reviews:
Apples to Apples Review(This article has an enticing heading, is personal, and explains the game).
http://www.boardgamegeek.com/thread/314374. (While a little longer than we’d like, this article has a good heading that gets your attention. It adds a personal feel to the article, then goes on to explain the general setup and play of the game. The article finishes by giving opinion on the game.)